Ambassador Arunrung Phothong Humphreys met with Mr. Jan Larsson, President and CEO of Business Sweden, and Ms. Emma Broms, Director of Region South and Southeast Asia of Business Sweden
On 9 January 2025, Ambassador Arunrung Phothong Humphreys and Mr. Natouch Thammanuruk, Counsellor at the Royal Thai Embassy in Stockholm, met and discussed with Mr. Jan Larsson, President and CEO of Business Sweden, and Ms. Emma Broms, Director of Region South and Southeast Asia of Business Sweden, at the Business Sweden office. The meeting focused on ways to promote economic, trade, and investment cooperation between Thailand and Sweden. The Ambassador reaffirmed Thailand’s readiness to work closely with Business Sweden to align Thailand’s Proactive Economic Diplomacy policies with Sweden’s New Strategy for Trade, Investment and Global Competitiveness, which place great importance on the Asian and Southeast Asian regions. The CEO of Business Sweden emphasized the significance of Asia, particularly Thailand, as a manufacturing base, a market with high purchasing power, and a strategic business hub due to Thailand’s geographic advantages and economic potential. In addition, the Ambassador sought Business Sweden’s support in fostering collaboration in innovation and sustainability with Thailand, as well as in advancing projects currently being undertaken by the Royal Thai Embassy in Stockholm. These include initiatives such as the Scaleup Impact! Project to enhance the potential of Thai startups and the Sustainable Forestry Projects.
