Knowledge sharing among Thai Embassies in Nordic countries on how to develop ethical Nuad Thai businesses
On 12 March 2023, the Thai Women in Sweden Empowerment Project (ThaiWISE), together with Malmö Municipality and other stakeholders, launched the Nuad Thai Nordic Training & Certification Center at Mobilia department store in Malmö, Sweden, with support from many different agencies including the Royal Thai Embassy in Stockholm.
Among those attended the launching ceremony were the Mayor of Malmö and representatives from Malmö Municipality, Ambassadors of Thailand to Sweden and Finland, representatives from the Royal Thai Embassies in Stockholm, Oslo, Copenhagen and Helsinki, Thai women associations in Norway, Nuad Thai business operators in Sweden and other Nordic countries, and ThaiWISE team and partners such as Hela Människan i Malmö, Mobilia Malmö, Nyföretagarcentrum Öresund, and LEVEL.
The Center was initiated by ThaiWISE to serve as a comprehensive learning center for Nuad Thai business operators by providing knowledge and skills about Nuad Thai, how to legally start and run a business in Sweden, group training, and a showcase massage salon. It is a space where other Nuad Thai business operators can visit and learn about the ethical Nuad Thai business model.
Later on 13 March 2023, Malmö Municipality and ThaiWISE organised a knowledge sharing workshop on the certification project for ethical Nuad Thai businesses: Malmö model at the old City Hall. It was attended by Ambassadors and diplomats from the Royal Thai Embassies in Stockholm, Oslo, Copenhagen and Helsinki to discuss how this Malmö model can be replicated in other Nordic cities.
“Nuad Thai” (traditional Thai Massage) has been inscribed on the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO in 2019. There are a number of Thai people in Nordic countries working in the Nuad Thai business. The Royal Thai Embassies in the Nordic region, therefore, have continuously worked with host countries and dedicated women’s empowerment projects/associations like ThaiWISE in Sweden to protect those working in the Nuad Thai business and to promote ethical Nuad Thai business model in Nordic countries.